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Virgin Atlantic Airlines Transforms Loyalty Operations With InRule

Virgin Atlantic, a premier British airline founded in 1984 and known for innovative services and customer experience, leveraged InRule’s AI Decisioning to:

  • 63% Reduction in Lead Time
  • 50% Faster Rule Adjustments
  • Elimination of Downtime for Rule Updates
  • Reduced Dependency on IT
  • Faster Response to Market Demands

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