Our Love/Hate Relationship with CRM

Ten Key Strategies for Becoming a CRM Hero

This white paper outlines ten strategies for transforming CRM from a tool that sales and support personnel hate to one that they rely on and even love – for the insights it can give them into their customers. It provides real-life examples from organizations that have made CRM a tool that helps Sales and Support cross-sell and up-sell products and services, providing valuable customer
service while improving the bottom line.


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