simMachines commissioned Forrester Consulting to evaluate the different types of customer segmentation and the adoption of dynamic predictive segmentation.
The study found that customer segmentation plays an increasingly important role in marketing efforts, and marketers feel the need to adopt new segmentation methods that enable them to meet their customer’s needs in real time.
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* Capture The Customer Moment With Dynamic Predictive Segmentation, a commissioned study conducted by Forrester Consulting on behalf of simMachines, an InRule Technology company, January 2018